Designed by Anni Tolvanen, Iina Silventoinen and Akseli Manner, the AR Face Filter Collection encourages users to hype train travel and confess their flight shame. Innovation, gamification and modern meta-level humor harness Instagram’s tools for powerful communication.
The concept was created in the course Koe: Muutos (Experience: Change) coordinated and tutored by VCD Lecturer Tarja Nieminen and co-tutored
by Arto Sivonen from Måndag Agency – https://www.mandag.fi
Train Brag was showcased during the International Nordic Travel Fair in January 2020 in Helsinki.