The Visual Communication Design programme at Aalto University (VCD) is an international learn- ing community committed to investigating new modes of action within visual communication. This archive was established in 2020 as a means to document and share the activity and work of the programme.

Train Brag



Designed by Anni Tolvanen, Iina Silventoinen and Akseli Manner, the AR Face Filter Collection encourages users to hype train travel and confess their flight shame. Innovation, gamification and modern meta-level humor harness Instagram’s tools for powerful communication.⁣


The concept was created in the course Koe: Muutos (Experience: Change) coordinated and tutored by VCD Lecturer Tarja Nieminen and co-tutored
by Arto Sivonen from Måndag Agency –


Train Brag was showcased during the International Nordic Travel Fair in January 2020 in Helsinki.