Type and Written Language Studio 2021
Rhythms Of I-P
pines and oaks
“..Writing gives the impression of things. Conversely, things can give an impression of writing.”- Paul Elliman
Itä-Pasila is a neighbourhood in Helsinki, built in the 1970s and 80s and nowadays consists of a combination of living, working and commercial spaces. It is built on different levels. Those levels are divided into parking, living, working and shopping.
I translated Itä-Pasila into a writing system of abstract forms, inspired by the characteristic architectural elements of the neighbourhood. The writing is arranged according to a grid, which follows the same structure and logic of the levels as the neighbourhood itself.
Itä-Pasila has its very own rhythm, and your movement is lead by the surprising changes of the urban landscape. That is why, I was inspired to explore how to treat non typographic visual matter in a typographic manner.