Metaphor in Visual Communication
During this optional online workshop, students learned about use of metaphor and other figures (like euphemism, hyperbole, oxymoron etc.) in visual language. Students practiced various methods of graphic expression, creating a message and building a narrative/story. Students designed various forms of visual interpretation based on the films, The Game or Gone Girl, both directed by David Fincher.
The selected medium could be a traditional or animated poster, advertising bumper or opening credits. The students were asked to design two communication artifacts, one with a strong accent on visual metaphor and the another without visual metaphor.
Workshop tutor: Jacek Mrowczyk (RISD Rhode Island School of Design, Providence, USA/Academy of Arts in Katowice, Poland)
Workshop coordinator and co-tutor: Tarja Nieminen (Lecturer in VCD, Aalto Arts)