The Visual Communication Design programme at Aalto University (VCD) is an international learn- ing community committed to investigating new modes of action within visual communication. This archive was established in 2020 as a means to document and share the activity and work of the programme.

Metaphor in Visual Communication




During this optional online workshop, students learned about use of metaphor and other figures (like euphemism, hyperbole, oxymoron etc.) in visual language. Students practiced various methods of graphic expression, creating a message and building a narrative/story. Students designed various forms of visual interpretation based on the films, The Game or Gone Girl, both directed by David Fincher.


The selected medium could be a traditional or animated poster, advertising bumper or opening credits. The students were asked to design two communication artifacts, one with a strong accent on visual metaphor and the another without visual metaphor.


Reka Bakonyi
Aleksandra Czupryna
Hanna-Katri Eskelinen
Malin Gustafsson
Jolanda Jokinen
Strahinja Jovanovic
Merle Karp
Luisa Keintzel
Annika Leppäaho
Irina Markoska
Saara Obele
Leonardo Passuello
Oona Räyhantausta
Jacob Söderström


Workshop tutor: Jacek Mrowczyk (RISD Rhode Island School of Design, Providence, USA/Academy of Arts in Katowice, Poland)

Workshop coordinator and co-tutor: Tarja Nieminen (Lecturer in VCD, Aalto Arts)