The Visual Communication Design programme at Aalto University (VCD) is an international learn- ing community committed to investigating new modes of action within visual communication. This archive was established in 2020 as a means to document and share the activity and work of the programme.

Sofía Mejía Diez
MA Thesis


In my Visual Communication Design Master’s thesis, I addressed the question of how can print media be used as a tool to create interventions that draw attention to the existence of sexist structures within our personal experiences and disseminate diverse perspectives on the issue. I did so through both theoretical and practical research. The theoretical analysis explores the connections between print, feminism, and aspect change through two types of texts —academic text and elicitations. The practical research takes the form of a publication titled “Let’s Make a Fuss”. For the project, a series of eight questions were printed on yellow strips of paper, each accompanied by a QR code. The leaflets were then spread around Helsinki, Medellín, and other places in between. The purpose of the questions was not only to provoke reflection regarding different aspects of gender inequality but also to collect people’s opinions and stories. The QR code directed those who found the strip of paper to a Google Form where they could anonymously share their responses. In addition to the leaflets, a link to the Google Form with all eight questions was sent out to get more people involved in the project. This first issue is a compilation of all the responses gathered between August and November 2023.