The Visual Communication Design programme at Aalto University (VCD) is an international learn- ing community committed to investigating new modes of action within visual communication. This archive was established in 2020 as a means to document and share the activity and work of the programme.

Iisa Pappi

BA Thesis



Ristiriita työkaluna musiikkijulkaisun visuaalisen ilmeen suunnittelussa


Iisa Pappi’s bachelor thesis observes and analyzes contradiction as the fundamental tool for a design process. In this thesis the tool is used to create visuals for a musical artist, including a logo, album cover art and promotional video clips for social media. In this work contradiction is defined as contrast, being offbeat, coincidence as a chance for contradiction, and other impressions of mismatching.


During the process the tool of contradiction is used differently. Sometimes it takes over as the leader of decision-making and other times it is mainly used for designer’s own reflection.


The client’s wish for the visuals was to strive for both anonymity and a strong, recognizable character, which is how the surreal silhouettes came to be. The visuals were created through a game of Chinese whispers: the designer created silhouettes based on the soundscape of the songs and after that a collaborating choreographer created a signature way of moving for each silhouette without hearing the actual music they will be dancing to, creating a chance for contradictions.


Link to full thesis in Finnish: