The Visual Communication Design programme at Aalto University (VCD) is an international learn- ing community committed to investigating new modes of action within visual communication. This archive was established in 2020 as a means to document and share the activity and work of the programme.

Self-Organized Publishing Studio 2021


Author’s Name

Sabina Friman @binafriman


Project Name

Frequently Asked Questions


Project Description
To reflect on your practice is to grow as a practitioner, but it can be challenging to find time and ways to consciously reflect. Frequently Asked Questions is a deck of twenty question cards, designed to help you create a moment of introspection.


Whether used by yourself or together with others, the open-ended questions provide a starting point for you to think about the way you work – be it from a macro or micro perspective – and in that way map out your practice.


Frequently Asked Questions is a tool for reflective practicing, where habitual questioning plays a role in the process of personal and professional growth towards a more conscious and meaningful practice.